Connecting people to the land around them, using inspiring stories to show how Scotland’s land is owned, used, managed, and how it impacts local people and communities.
MyLand is a research project on behalf of the Scottish Land Commission to capture how young people are affected in different ways by Scotland’s land and buildings and what they would like for the future. This informed the Scottish Land Commission's strategy to involve young people in land-related conversations.
icecream created a dynamic and eye-catching brand and interactive activities, igniting young peoples' interest in an issue they don’t often consider. We developed a digital tool with a quiz, promoted nationwide through an appealing social media campaign.
We created and delivered workshops in various locations around Scotland involving young people with a land sample activity and a ‘My Land’ board game.
These activities (digital and in-person) were adapted into digital/downloadable toolkits for young people to support any further young people's engagement in understanding how land in Scotland is used, owned and managed in a fun, engaging, yet informative way.
All findings and insights collected were compelled into a report with recommendations to sustain young people engaged in land conversations. The ‘My Land.Scot’ brand and tone created for this research were kept and developed further by the Scottish Land Commission.
