Social enterprise incubator, high street regeneration.
Duration: 1 year
Design Impact Awards 2014, Judges and Public Choice
Social Enterprise Scotland & UK 2014, Inspiring Youth Award
Shortlisted for the Surf Award for Town Centre Regeneration
Beyond The Finish Line was set up to mobilise young people to regenerate their local areas whilst harnessing the momentum of the Commonwealth Games. In a bid to empower the city’s brightest young entrepreneurs, icecream architecture’s multidisciplinary design team worked closely with clients, Firstport, to devise a structured, reactive business support
The team created a strong brand identity and transformed a disused retail unit into a versatile incubator and vibrant events space. Participants had direct access to the design team to enhance their own projects including the graphic design of several brand identities.
Following its success, Beyond The Finish Line has won 3 awards - The Lighthouse Design Impact awards both judges and public vote and Social Enterprise Scotland awards. It has also been awarded prestigious Legacy status, given to projects that work to create a more prosperous, inclusive and accessible Glasgow. Beyond The Finish Line was shortlisted in the Town Centre Regeneration category of the 2014 SURF awards.